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Attention: Business, food and lifestyle editors
Burger King Corp. (NYSE: BKC) and Seattles Best Coffee, part of Starbucks Corporation (NASDAQ: SBUX), today announced they have signed an agreement to begin offering Seattles Best Coffee® in BURGER KING® restaurants across Canada this fall. Restaurant guests in Canada can now enjoy a great-tasting, freshly-brewed, premium cup of Seattles Best coffee made from 100-percent arabica beans as part of BKCs commitment to enhancing the brands beverage platform and breakfast menu.
“With more than 40 years of heritage in premium coffee, Seattles Best Coffee brings a high-quality, great tasting cup of coffee to BURGER KING® restaurant guests,” said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. “The addition of Seattles Best Coffee expands on our HAVE IT YOUR WAY® brand promise by offering our guests even more beverage options and strengthens our ability to remain competitive in a continuously changing industry.”
“Canadians love coffee – it is the number one beverage consumed at quick-serve restaurants in Canada,” said Cameron Loopstra, senior marketing manager for BURGER KING® Restaurants of Canada, Inc. “Were excited to offer Seattles Best Coffee to meet Canadians coffee cravings and to further enhance the BK® breakfast menu that our guests already love.”
“After decades of experience in the premium coffee business, we are fully unleashing the power of the Seattles Best Coffee brand,” said Michelle Gass, president, Seattles Best Coffee. “We are pleased to be partnering with Burger King to complement their breakfast program. Together, we are making premium coffee far more accessible than it has ever been.”
SAN ANTONIO — Tootie
Pie Company, Inc. (OTCBB:TOOT) announced that it has entered into a
partnership with Kraft Foods for the upcoming holiday season. The two
companies will co-market Tootie Pie with Kraft’s Cool Whip.
“There is probably no more recognizable, high-quality food brand than
Kraft Foods,” said Don Merrill, President CEO. “We are proud and
excited that Kraft recognizes the value of having its Cool Whip product
featured alongside Tootie Pie.”
Terms of the deal were not disclosed as of this date; however, the deal
was made possible through a mutual agreement in partnership with HEB
Grocery Stores, according to Tootie Pie Company.
“Experience tells us that more in-store pie tastings result in
significantly more Tootie Pie sales. Once customers taste Tootie Pie,
they are hooked,” explained Merrill. “HEB wants to grow Tootie Pie sales
dramatically and brought Kraft to the table in a three-way partnership
that will drive consumers to the frozen food section during peak times
of the year!”